Question: “What is the best place to hide a dead body?”
Answer: “Page 2 of Google, because nobody goes there.”
We died laughing. So does any business that only makes it to page 2.
We all want to hit the front page, though nobody seems to really know how to do it. Except, we do. In layman’s terms, Search Engine Optimization is the practice of optimizing your website for when automated “crawlers” come to check you out and decide if you are worthy enough to show up in their search results. This is all based on a complex and ever-changing algorithm, as determined by the search engine itself. Sometimes, this algorithm can change several hundred times per year.
Part of sucessful SEO means building a diverse online presence that is properly connected and networked with all of your “stuff” on the internet. Your digital strategy should incorporate identical online business listings, branded images that are properly scaled according to the platform on which it sits, custom videos and well-designed digital advertisements, active blogging, and meticulously tested email marketing campaigns. That’s just the tip of the digital iceberg; all of these moving parts must move together in ways that fit with Google’s complex algorithms, making sure that you always show up when you’re supposed to on the internet. If you don’t, you’ll instantly lose potential new customers who are looking for what you do. They will end up visiting your competitor down the way, who actually DOES have his digital ducks in a row.