Buyer psychology states that a consumer who has learned something from you is more likely to call you over your competition.
Because you helped them in a time of need.
When you take the time to teach your buyers about the problems they are having (that they might not even understand yet), that's building brand trust. Blogging is one absolutely phenomenal way to do that. It is also a great way to increase your SEO (so that you are found on Google).
This is something that we like to call “rich content,” and including it on your website and interconnected social media platforms is one big way you can boost sales.
You don't have to be an English major to write down information that is relevant to your industry. Your customers want to learn from you. They want to get to know you, and they want you to tell them something valuable to what they are trying to accomplish when they are looking for what you do.
If you don't have the time, JCripps Design is here to help. We've got writers, and we do extensive research for various industries every day. We keep our rates competitive and include proofreading and editing standard for every article. No matter what your writing prompt requires, we've got the skill to handle your needs.
Even if you want to hire someone else, you should know that there are a wealth of talented freelancers available on platforms like Fiverr and Upwork that are ready to help you get started. Once you get the hang of it, you’ll be surprised at how easy it really is!