We all know what social media is – websites and applications for quickly and easily sharing content and interacting in real time. But what is it really? Since becoming mainstream in the early 2000s, social media has dramatically changed the way we communicate, live, and buy products. It is always evolving.
For modern businesses, social media is not just a tool for marketing, it can be a tool for growing and expanding profit margins and consumer interaction. Unlike print ads and websites, social media is a second-by-second world. Content generated and shared on sites such as Twitter and Facebook are relevant for only moments before they become ‘old news.’ Once used primarily by your average Joe, social media has transformed into a competitive arena where companies compete to create the best advertisements that grab as many consumers as possible. However, successful social media is not just about being on social media, it’s about interacting on social media.
Let’s look at two coffee shops for example –one is owned by April and the other is owned by Hannah. Both shops have great logos, advertising, competitive pricing, cute store fronts, and accounts on sites such as Facebook, Instagram, and Twitter. April’s shop made a Facebook account a few months back and generates and shares content daily. She gained 100 followers. Hannah’s shop made an account around the same time and made a few posts the first week, but has not had the time to make any since. However, she handed every customer who came into her a shop a flier that advertised her Facebook page, so she generated 500 followers. Since launching their accounts, April’s shop has seen a 5% increase in monthly sales despite having only 100 followers. Hannah’s shop on the other hand has only seen a 1% increase in sales.
The life blood of social media isn’t “Likes.” It’s the post that stops a consumer from scrolling. It’s the picture of a beautifully crafted glass of ice coffee, sitting next to a perfectly flaky strawberry pastry that makes the sale. That’s the image that comes to mind when a potential buyer leaves the house in the morning and thinks ‘Gosh, I could really go for a coffee right now.’
A lot of businesses are like Hannah: they create a few social media pages and decide “yup, we’re relevant now. Here come the sales.” But the numbers don’t lie, effective social media management takes so much more than that. Generating content each and everyday day requires time and capital. The content has to represent your brand and needs to be attention grabbing. Scroll stopping. That’s where we come in.
Here at JCripps Design, we have time to manage all those hours of generating content and boosting user engagement. We know you can do it yourself, social media is NOT rocket science. But for clients like Hannah, we can help the businesses that want to be active online, and simply don’t have the time. For a fraction of the cost of hiring your own in-house social media manager, we can work with you to manage and handle your social media needs, so you can stay focused on doing what you love.